How To Implement An Effective Restaurant Loyalty Program-爱多vcd

How To Implement An Effective Restaurant Loyalty Program-爱多vcd

September 15, 2018
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Internet-and-Business-Online Loyalty programs are not for .panies and restaurants that are looking to gain new customers, but more for those who are focused on retaining their current customers and keeping them loyal to a brand or product. If a customer already enjoys your food or product, it should be a simple step to earning their loyalty, and it is, if you use the right methods and the right rewards. Some of the following ideas are ways that many restaurants have avoided recession woes by implementing customer loyalty programs to ensure that their customers keep .ing back even when money gets tight. Punch Cards Punch cards are great for fast food or lower end restaurants. Each time your customer makes a purchase, several holes will be punched, depending on how much money is spent. Once your customer hits a certain amount, they are offered some tangible object. Examples of rewards objects are: – Free appetizer, dessert or beverage – Free t-shirts, hats or coffee mugs – Discounted percentage off future purchase Some of the most effective rewards programs offer free merchandise to customers that .e back regularly and spend the most money in their store. Loyalty Cards Keep track of customer purchases by scanning barcodes. This is a task that most POS systems can perform, or loyalty program software can be purchased to aid you. The software will track the purchases of the customer and the frequency of their visits and what they typically order from your restaurant. Once this information has been recorded, it can be used to determine how to encourage behavior changes that are profitable. An example is a customer who is not likely to order an appetizer with their meal. The software may prompt you to give them a free appetizer in order to encourage them to purchase one in the future. The customer is rewarded with the free appetizer, and your business is rewarded with an increase in ordering. Rewards For Top Customers Rather than using points for rewards, try creating a system where customers in your top twenty percent receive special rewards. You could use rewards such as free room reservations, free valet parking, or priority seating. Use your loyalty marketing software and loyalty marketing insights to determine who your best customers are. Automatic Rewards Automatic rewards are often preferable to customers because they are not required to carry a card around or sign up for something special in order to receive the reward. When you use the right software, your customers can be entered into a loyalty program each time they pay with a credit card or simply by offering you their names. Once your customers have reached a certain peak, offer them a free reward and let them know it’s because you value their business and the loyalty they’ve shown to you. While you are choosing the right loyalty program strategy for your business, it’s important to build up your database. This gives you access to the information of your frequent customers, and makes it much simpler to implement a rewards program for those who have been with you since the beginning. With the right program and the right reward, retaining customers can be a snap, and allow you to focus your energy on gaining new customers. About the Author: 相关的主题文章:

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