Email Campaigns A Basic Guide For Effective Implementation-9c8921

Email Campaigns A Basic Guide For Effective Implementation-9c8921

July 25, 2018
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A comprehensive Email Campaign is familiar and this has to be for a reason in the digital marketing industry. This is the source from which a company can reach out to people more effectively, in the process increasing customer loyalty and from a B2B perspective generating sales qualified leads (another familiar phrase). Preparation for an Email Campaign involves aspects from design to development. However before the actual start a few criteria need to be formulated: *Email Plan *Email Database *Email Engine *Emailer *Landing Page 1. Email Plan: An Email plan is the most important part of the execution of an Email Campaign as its here that you will be looking at the target audience; the total number of Emails which are to be sent; objectives of the Email Campaign; frequency of the Email Campaign; and most importantly the content for the Email. 2. Email Database: Once an Email Campaign has been charted out, you will now know the target audience and the number of the recipients to be included on the database for campaign. You can always use an existing customer database as the initial list. If you have forms on your website and people have filled them out, then you can add these Email addresses to the database. When an Email Campaign is implemented for the first time without a database, you need not be worried as there are many companies that sell Email databases customized to suit your specific targets; the pricing of a particular database dependent on the quantity, country, designation and quality of the leads provided. Make sure you are equipped with an Email list validator application when you buy an email database, as a database that is purchased may have up to 75% accuracy and to validate Email addresses will save a website domain from getting blacklisted. This move will certainly affect future Email Campaigns as Emails may start going into the junk folder owing to the blacklisted domain. 3. Email Engine: The Email engine is an application that is used to set the Email Campaign into motion. The software of an engine enables an Email to be sent to a large audience at a time and it can be used to customize Email subject-lines or the body of the Email based on specific requirements. While purchasing an Email engine you need to first look at the features, the type of analytical reports that are available for any campaign and the cost per Email. The generic principle followed is that as the quantity of Emails increases the cost per email is lesser. Before making the purchase its best to request a vendor for a demo-version of the Email engine which is usually free of cost, to test the capabilities. Try sending Emails through the demo- version to yourself and your colleagues to check out the features of the application and the reporting variables which are tracked by the engine and make sure you are getting the right analysis. 4. Emailer: An Emailer is a creative representation of the ideas and offers which you want to be disseminated to your audience through graphics or a text based method. Things that you need to keep in mind before you create an Emailer are: 1.Design is important as it attracts the target audience with visual language 2.Content to be kept minimal as a teaser to trigger audience curiosity Make sure you have call outs which encourage recipients to shop now, get a free quote or visit the website for a surprise. These call outs are embedded hyperlinks in the Email layout, tactically placed so that the reader can click on these links after a short introduction or product description. Click here to buy and Click to download are two of the most common call outs on promotional Emails. Spreading the capabilities of the products and services offered by a brand is the core offering of an Email. To enhance the brand experience, the brand logo placement in the Email layout is extremely important and it is usually placed at the top of the Email. As soon as a recipient opens the Email the brand logo should greet the person. Brand presence on social media websites also plays a vital role in brand promotion. Having said this, hyperlinks to all social media properties where the brand has its profile, need to be included in the Email layout. Finally, a hyperlink to the brands website or a landing page should be incorporated into the Email. 5. Landing Page: Landing pages are websites or specifically the microsites where the Email recipients land on when they click on specific hyperlinks in the Email. The Landing page should always have information that is interesting, captivating and the content should be a continuation of the ideas introduced in the Email. Its good to have forms on the landing page. When a person interested in the product or service offered by a brand, a form on the landing page provides a direct means of communication and contacting the brands managers by filling the form is better than looking for the contact details on the website. Keep the content of a landing page or the microsite concise and easy to understand. It is necessary to help the Email recipient decide quickly about subscribing to a product or service offered by a brand as compared to tedious and difficult technical information which could result in the loss of attention. The final step after designing the Email, linking the Email to various destinations that have more information on the Email subject, and creating the landing page or microsite, is to upload the recipient database onto the Email engine to set the campaign in motion. Track the performance of the campaign by making reports, as this would provide information about the number of recipients who clicked on the Email. Make sure a responsive Email is sent to the people who have opened the Email as this makes them feel like they are recognized by a brand. Special offers as a responsive Email campaign is a common tactic utilized for responsive Emails. For more articles please visit our website:http://bluegrassstudios.com/blog/ About the Author: Bluegrass Studios is a leading internet marketing agency based in USA, France, UK and India. It provides branding solutions through website development, social media marketing, graphic design, search optimization, digital branding, email campaign management and more. Article Published On: http://www.articlesnatch.com – Email-Marketing 相关的主题文章:

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